pinapinapina
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Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
people don’t buy products when they understand them. they buy products when they feel understood.
We can’t address the decline in empathy without addressing the decline in attention. Empathy requires a degree of sustained focus:
Paying attention to an experience someone is sharing
Recalling experiencing a similar emotional response
Sitting with your own and ... See more
Dr. Samaiya Mushtaqsubstack.com“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Maria Flynn • Opinion | The A.I. Economy Will Make Jobs More Human - The New York Times
brand
The thing is, you probably have all the information you need already, you just can't bring yourself to sit down and listen to it, so you just keep chain-smoking podcasts and youtube videos, never really thinking, knowing deep down that the answers you seek are in the silence you're avoiding
The thing you are deeply yearning to create is told to you in all the subtle ways other people's artwork slightly misses the mark
Miles Johnstonx.com