pinapinapina
@pinapinapina
pinapinapina
@pinapinapina
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
Reflecting on this email from a Sublime believer:
Consuming media has become a massive time-suck for humankind. Only decades ago, the average person had one source of information, if any — the newspaper. Journalists chronicled happenings relevant to their community. And that was it. Someone got married, someone is selling their house, someone died,
... See moreTaking architecture seriously therefore makes some singular and strenuous demands upon us. It requires that we open ourselves to the idea that we are affected by our surroundings even when they are made of vinyl and would be expensive and time-consuming to ameliorate. It means conceding that we are inconveniently vulnerable to the colour of our
... See moreon Jon Batiste