Anecdotes
Oak Tree vs. Bamboo
- A strong oak tree breaks in a storm while flexible bamboo bends but doesn't break.
- Be like bamboo: flexible, adaptable, and willing to learn and change.
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You are very open to learning. You're not rigid. And rigidity is death. You know, like you're just stuck in new ways and not willing to learn. There's a p
ParrotPal - 7 Day Fat Loss & Mindset • Day 5
During a study at Harvard in the 1950s, Dr. Curt Richter placed rats in a pool of water to test how long they could tread water.
On average they'd give up and sink after 15 minutes.
But right before they gave up due to exhaustion, the researchers would pluck them out, dry them off, let them rest for a few minutes - and put them back in for a seco... See more
Tweets From Canadian Jennifer 🇨🇦 · @cdntradegrljenntwitter.comTwinkies Diet
- Professor Mark Haub of Kansas State University ate mostly sugary sweets every three hours for ten weeks while in a calorie deficit.
- He lost 27 pounds, and his health markers improved.
- This, and other similar studies, suggest that getting to a healthy weight is more important than nutrient quality initially.
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Right
ParrotPal - 7 Day Fat Loss & Mindset • Day 2
Fisherman Parable on Contentment
- The story of a fisherman content with his simple life reveals how people waste effort chasing what they already have.
- This parable highlights the unnecessary complication of pursuing peace and happiness.
The Daily Stoic • Letting Go Is Not Giving Up | the Long Way Around
Compare the Market's Meerkat Success
- The UK brand Compare the Market copied GEICO's fluent device idea with Alexander the Meerkat.
- This character helped Compare the Market rise from fourth to number one in its sector.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • How GEICO Use the Principle of Concreteness to Make Memorable Ads
Duolingo's Super Bowl Steal
- Brands spend millions on Super Bowl ads, but Duolingo stole 84% of the conversation the next day.
- They achieved this by humorously 'killing their green owl with a test of the truck'.
- Dan Salkey uses this to illustrate that a small, clever social media moment can overshadow huge marketing investments.
- Memory is fleeting in
Let's talk branding • Entertain or Die: How to Build an Entertainment Powerhouse
Savings Coin in Kenya
- Dan Ariely's team experimented with savings strategies in a Kenyan slum called Kibera.
- They provided a coin with 24 numbers etched on its edges, representing the weeks of the program.
- Participants were instructed to scratch off a number each week, indicating whether they saved or not.
- The coin doubled savings compared to other m
Uncensored CMO • Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions
The Power of Visible Actions
- A coin-based savings experiment in Kenya doubled savings rates.
- Making invisible actions like saving more visible can significantly impact motivation and incentives.
Uncensored CMO • Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions
Vintage Swiss Army Knife Mind
- Dan Ariely uses the metaphor of a vintage Swiss army knife to describe the human mind.
- The mind, like a Swiss army knife, is a collection of tools for various tasks such as dealing with food and danger.
- However, it's a vintage tool, designed for ancient times, making it ill-equipped for modern challenges like understand