ambition

But while the stereotype of ambition is indeed someone like Elon Musk (or Steve Jobs, before that), I don't think you literally need to aim for Mars to stir the heart of sailors. Nor do I think you need to be as abrasive or demanding, as the stereotype implies. That's the balance we've been trying to find at 37signals since its inception: The... See more

Ambition is about the echoes you want to leave reverberating in the world around you. It's about finding the place in The Current where your heart, mind, and gut resonate with creation. Ambition is about living life as an art of devotion to the Process and Pattern, making reality more beautiful with your participation than it would be without it.

People love to ask what you do for work and understand your professional trajectory. Often, it’s a surface question. Or, used to quickly categorize people in familiar boxes. But beneath this lies a far more interesting story. 
I don’t think you can truly answer questions about work without exploring ambition and identity. Looking back over the last... See more