ambient culture

by Agalia Tan · updated 3mo ago

1.4. The largest cultural segment in any society is the “mainstream,” although it may represent a plurality rather than a majority.

1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g. heari... See more
from Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism by Culture: An Owner's Manual
Agalia Tan added 3mo ago
Could we say that the mainstream is pretty much ambient culture — where you’re merely a passive receiver, you don’t choose but simply pander to the plurality? Is this too the effects of filterworld - where it converges to homogenity?
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