All things Anu Atluru

Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.

just having good taste, confidence, and the ability to communicate will make you rich

I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.

people who really bet on you will bet on you consistently. people who are fair-weather fans will show sporadic interest in betting on you, based on the public evidence and social proof surrounding you at a moment in time.

Commit to following through on what you’ve already planned or launched before you chase the next creative, experimental, or shiny idea. “Earn the right to build” and “have respect for sequencing” are principles I’ve internalized.

“You have to be willing to be nobody to have a chance to be who you want to be.”

And if you’re not working on your “life’s work,” you’re working on someone else’s.