All things Anu Atluru

The Silicon Valley Small Business, the SVSB, is a hybrid of sorts—it intertwines small business values and discipline with big-tech know-how and ambition.

Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.

I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.

Common backgrounds of the most successful people I know:

- did what they wanted to do, relentlessly

To get status, you have to give up status. You have to sacrifice some existing status to make it back and more. This is especially true in creative fields and high-upside opportunities. Writers, musicians, actors, directors, entrepreneurs must all do their time in status limbo

Commit to following through on what you’ve already planned or launched before you chase the next creative, experimental, or shiny idea. “Earn the right to build” and “have respect for sequencing” are principles I’ve internalized.