algorithmic anxiety

Elan: How do you think about success when publishing a piece? If you have the traditional KPIs of number of page views or how far it spreads, what does success look like for The Pudding?

Matt: Great question. It’s definitely not hard metrics for us. Everyone has their own barometer of success, just as they have their own barometer of quality.

For... See more

Who are you really writing for?

The question is not whether algorithms can ever foster greatness—they cannot. Their design is fundamentally at odds with the qualities that define great art: depth, complexity, and the capacity to provoke discomfort or transformation. The question is whether we, as creators and consumers, are willing to resist their influence.

Resistance does not... See more

This theme isn’t just confined to bookstores; it sprawls throughout our urban fabric, notably into the realm of generic coffee shops. Both scenarios – bookshops and coffee shops – underscore a broader trend: our tastes and preferences, once diverse and eclectic, are being molded into a uniform, digitally driven aesthetic.

In this realm, what wins is... See more

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline... See more