The central lie behind these programs is that they are meant for artists. They’re not. We don’t need them and using them only hurts us. What our clients really need from us is what the A.I. button cannot and never will be able to give: a human expression in all its flawed, beautiful glory.
Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above