Generative AI

I can see a time once the hype has settled down, and we all see whether AI is truly capable at a practical, day-to-day level, where we realize that the control still remains with the humans. Just because everyone has a camera on their phone, doesn’t mean everyone takes great photos. That still requires skill, experience and above all, taste.

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work