AI

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

AI is a tool, and like any other, it should follow the golden rule: All tools must enhance, never erode, your most important one—your mind. Be curious about AI, but also examine how it shapes your habits and your thinking patterns. Stick to that rule and you'll have nothing to fear.