Agency

there is a huge area of blank space beside my schedule.

When I looked deeper into why that was the case, I discovered that they just had a swagger combined with a killer instinct. They had that certain confidence that some other firms lacked, and their success came in spite of their positioning and not because of it. Even more contradictory to my initial thesis is that these poorly positioned firms were

Take out a piece of paper or an index card and jot down everything you would love to find in a client.

choosing the opportunities that allow you to compromise less and be more of an expert.

after failing to ask for a contract to be signed, it can be easy for these clients to think less of us. Using a contract allows the client to see us for who we really are: a professional service provider.

In a way, positioning is fake for a brief period of time. You’ve noticed just enough patterns to gain some credibility. Then you make the most of that driver’s permit to keep exploring, keep learning, and keep articulating insight. Eventually it feeds on itself and then you step into your expert clothes and really fill them out.

capturing things is the key to freelancing victory.