advice for when you wanna start something

The main thing is to keep the main thing the main thing.

"Go deeper and weirder and make something that is so human and so strange that it can't be duplicated by an algorithm."

"what is the smallest amount of progress that will be useful and valuable to the essential task we are trying to get done?"

So how can we get people to accept a new idea? Show how it is a natural extension of the things they already believe.

Don’t ask yourself where your true gifts lie. Ask what other people seem weirdly bad at.