Advertising is hell
“This isn’t like the dot-com era. A survey in 1995 found 72% of respondents comfortable with new technology such as computers and the internet. Just 24% were not. Fast forward to AI now, and those proportions have flipped: just 31% are comfortable with AI while 68% are uncomfortable, a summer survey for CNBC found.” He also included data from a... See more
Instagram is betting on the momentum, not the reaction
People are really hating on AI
The research wasn't meant to deepen understanding; it was meant to decorate a predetermined creative strategy.
- You are often not the audience. Stop killing ideas that work for social because you personally don’t get it. It’s not for you.
34 social media hot takes
If I could tag 90% of the people I worked with the past few yearsssss
The Turing test is not in the “rawness” of the content, but in the originality of the thinking behind it. Original thinking can be iterated on, interpreted in multiple formats, executed through different tactics, and it still stands out over time. It’s also hard to imitate.
The golden era of creativity
Creativity VS AI