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Absence of Epoch
The breakdown of shared time
An epoch connects individual experiences to collective horizons, which Stiegler argues we currently lack. We do not anticipate shared futures or build together anymore. Instead, we optimize the present continuously, which is a huge idea because it contextualized for me why I’ve felt so damn stuck lately.
The breakdown of shared time
An epoch connects individual experiences to collective horizons, which Stiegler argues we currently lack. We do not anticipate shared futures or build together anymore. Instead, we optimize the present continuously, which is a huge idea because it contextualized for me why I’ve felt so damn stuck lately.
”continuously optimizing the present” was a spicy revelation. We’re so afraid of what the future may hold because of our present. I believe futures should be defined by a “what if?” that is dreamt and shared in spite of our present.
“If Nike opened a hotel, I think we'd be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we'd have no clue. Because Hyatt doesn't have a brand. They have a logo."
Matt Klein • Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Seth Godin
The past is always in stock, the future is on pre-order, and the present is a single infinite-scrollable pane of now .
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Speak in rhymes and riddles. Communicate in scents and touches.
Hide yourself in caves and the rocks of the mountains, for all is being revealed, and we are at the end of time.
Speak in rhymes and riddles. Communicate in scents and touches.
Hide yourself in caves and the rocks of the mountains, for all is being revealed, and we are at the end of time.
Brian Lange • Article
Anemoia | The Dictionary of Obscure Sorrows
thedictionaryofobscuresorrows.com
Now that time has flattened…we are nostalgic for eras that match our digitally curated identity and vibe, rather than our temporal connections.
Walter Brueggemann, In Memoriam - When the World We Have Trusted In Is Vanishing
podcasts.apple.comDamn!! History will be erased to make way for ever changing brand narratives that define who we are on the basis of consumer not creator/created (if you believe)
““The Prophetic Imagination, your book in 1978. They're very poetic, too. Our consumer culture, following on what you just said, our consumer culture is organized against history.
There is a deprecation of memory and a ridicule of hope, which means everything must be held in the now, either an urgent now or an eternal now.”
From On Being with Krista Tippett: Walter Brueggemann, In Memoriam - When the World We Have Trusted In Is Vanishing, Jun 11, 2025
https://podcasts.apple.com/us/podcast/on-being-with-krista-tippett/id150892556?i=1000712473034&r=843
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“The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.”
Matt Klein • Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Seth Godin