Matt Adams
@pov_mmga
creative soul curating ideas in an attention economy
Matt Adams
@pov_mmga
creative soul curating ideas in an attention economy
When even transgression is pre-packaged for consumption, the last frontier of resistance is not creativity but nihilism—a bleak symptom of a culture that has posted, pinned, and monetized everything else.
The cataloguing of all is the end of all. This is literally apocalypse. The word apocalypse comes from the Greek word apokálypsis, which means to uncover the hidden, i.e. reveal. We’ve known all along that the revealing of something is its end. And we’re revealing all things.
Oh. shit.
Early is late. Late is early. If something fades out of collective consciousness, it’s a perfect time to revive it because it’s ready to be absorbed.
Now that time has flattened…we are nostalgic for eras that match our digitally curated identity and vibe, rather than our temporal connections.