Advert Gold

Make people keep up. Make AI keep up.

Speak in rhymes and riddles. Communicate in scents and touches.

Hide yourself in caves and the rocks of the mountains, for all is being revealed, and we are at the end of time.

Cultural theorist Emily Segal—who spoke at VISIONS Summit LA—recently sounded a stark warning: youth culture is effectively “over.” Every form of rebellion has been cataloged, commodified, and re-circulated as content.

The past is always in stock, the future is on pre-order, and the present is a single infinite-scrollable pane of now .

“The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.”

“If Nike opened a hotel, I think we'd be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we'd have no clue. Because Hyatt doesn't have a brand. They have a logo."

“Try to sell a $5 bill at a bus stop for $1. Odds are they’ll ignore you or walk away. It feels like a scam. The ‘no’ you get isn’t someone rejecting you... it’s someone examining the story and comparing it to their worldview. People buy (or reject) stories, not you.”