Community Engagement

Maybe it’s time we grow out of the idealism of the first 30 years of the web and start looking at what we’re really doing online with each other. It’s not always healthy, but we do it anyway. It’s something that adults do because we have a deep need to gather and talk, but we can’t include everyone all the time. And maybe sometimes it gets too loud... See more

A more sensible way to think about where conversations need to be broken up, that’s not topic, is format. In a physical space, the analogy might be—if half of my guests are drinking wine from expensive stemware and half of my guests are playing Twister, I might send the Twister players into another room so they don’t elbow-knock a glass of Chablis.... See more

Stickiness = Daily Active Users / Monthly Active Users S = DAU/MAU It asks, "Of the members who were active in the last 30 days, how many are active today?" I love that it removes inactives and focuses on the depth of engagement amongst your active members.

One of the best ways to grow community engagement is to ask for feedback, take it seriously, and act upon it with excitement. The feedback loops and demonstration of it do wonders for investment from members. TLDR: If you truly give a damn, they will too