Christian Baaki

Extreme transparency and communication, horizontally as well as hierarchically … Break information and management silos — a denser network of information and commands is necessary and much of it must be decentralised and distributed between different teams, but with leadership having fast and clear information flow at the centre so problems are

9. We are continually faced by greater opportunities brilliantly disguised as insolvable problems.

I price my products at an affordable rate, make them as valuable as possible, and simply ask people to tell their friends if they enjoyed them. I've found this pricing approach to be just as effective (if not more so) than a money-back guarantee.

This is why I recommend that people price things to be accessible and create a WOM machine. It's easy to

“You’ve studied being head of a country for fifty years,” JFK said to him. “Have you found out anything I should know?” De Gaulle advised him to hear the advice of others but to decide matters for himself and live by his own counsel.

“My rule of thumb is launch as soon as you have a quantum of utility, which means as soon as there’s one person in the world who is glad you launched because now they can do something that they couldn’t do.”

“If Stripe is a monstrously successful business, but what we make isn’t beautiful, and Stripe doesn’t embody a culture of incredibly exacting craftsmanship, I’ll be much less happy. I think the returns to both of those things in the world are really high. I think even beyond the pecuniary or financial returns, the world’s just uglier than it needs

During our first year in business we didn’t spend a dollar on acquisition. Rather than becoming overly dependent on paid acquisition to grow, we invested our time and effort into product led growth. (We also didn’t really have any money to spend).

It worked. We operated super lean and really optimized our funnels and user experience.

What’s the

In serving others one becomes great.