Personal MBA

The "skill stack" I would build if I was starting from scratch:

• Simple no-code

• Basic copywriting

• Marketing psychology

• The art of the cold email

I would commit to learn these daily over 12 months.

By the end, I'd be able to:

• Write

• Build

• Sell

• Distribute

My Chief of Staff started documenting every system without being asked. She created training videos for future team members we hadn't even hired yet. When I travel, things improve because she keeps finding better ways to run the business.

 

The cost of a micromanaged business is your freedom. The right hires should return this freedom to you.

Collins explained the flywheel concept, a metaphor for viewing their strategy, as a virtuous cycle of success that overtime will create tremendous momentum.   

He encouraged Bezos and the board not to react, but rather to sketch out the components of a flywheel and focus his team on pushing it every day. 

At Amazon, the flywheel c

During our first year in business we didn’t spend a dollar on acquisition. Rather than becoming overly dependent on paid acquisition to grow, we invested our time and effort into product led growth. (We also didn’t really have any money to spend).

It worked. We operated super lean and really optimized our funnels and user experience.

What’s the lesso

Charge between $50 and $150 for your product. That's affordable enough to get buyers without building trust for many years.

The goal is to make sure you deliver thousands of dollars worth of value if not more.

Here are 7 steps I would follow if I were starting my business from scratch tomorrow:

1. Understand one problem that one specific group of people have

2. Create a clear and concise roadmap to solving that problem

3. Figure out your product format

4. Decide on where to host it

5. Find some customers

6. Turn customers into testimonials

7. Create a system for repeatable selling

I price my products at an affordable rate, make them as valuable as possible, and simply ask people to tell their friends if they enjoyed them. I've found this pricing approach to be just as effective (if not more so) than a money-back guarantee.

This is why I recommend that people price things to be accessible and create a WOM machine. It's easy to

I have a rule called the "Rule of 100" for getting your first customers, and it really works…You need to do 100 outreach attempts every day, spend $100 on ads daily, or work on content for 100 minutes each day and post it… You stick to this plan for 100 days. I promise if you do this, you'll get a customer.

Aim to make 100 genuine outreach attempts