Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
- When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want t... See more
from Be specific
- The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
from The power of content-community-commerce model - ET BrandEquity by Suveer Bajaj
It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the t
... See more- The debate over “is it real or fake” is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation.
from magic, online! by Nick Susi
People change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
