Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
On the Shoulders of Giants
leroyalmeida.com
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
If you work on anything worthwhile, sooner or later people will care about it and will want you to send progress updates. These could be quarterly investor updates, weekly updates to your boss, emails to adjacent teams, etc. Here are tips on how to do this well.
Understand your role, and with each update add to the body of evidence that you’re a
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
Link“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”
-Charles Bukowski
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