Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
@caterinayannicelli
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moreIt’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the t
... See moredata can be used as an accountability shield, deflecting responsibility for a judgment call. People are more comfortable making decisions based on hard data in part because they can fall back on that data if the decision turns out to be wrong.