Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
6. One of the clearest signs of intelligence is being able to hear an opinion you disagree with and not act emotionally
It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the
... See moreintrospection is overrated. That’s in part because what’s going on in your mind is not only more complicated than you understand, it is more complicated than you can understand. Your mind hides most of your thinking so you can get on with life. Furthermore, you’re too close to yourself. You can’t see the models you use to perceive the world because
... See moreDavid Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
People change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
“Coming back to where you started is not the same as never leaving.”
-Terry Pratchett
