Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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Discovery consists of seeing what everyone has seen and thinking what nobody has thought.
People change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
“The first question I ask myself when something doesn't seem to be beautiful is why do I think it's not beautiful. And very shortly you discover that there is no reason.” ― John Cage
"Your calendar is the most honest autobiography you'll ever write.
It doesn't matter what you say your priorities are; your calendar reveals the truth. Each block is a decision about what matters, stripped of pretense and rationalization.
Your calendar isn't just recording your time—it's exp... See more
Ben Greenfieldx.com