“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”

-Charles Bukowski

I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.

—C.S. Lewis

The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.

If you work on anything worthwhile, sooner or later people will care about it and will want you to send progress updates. These could be quarterly investor updates, weekly updates to your boss, emails to adjacent teams, etc. Here are tips on how to do this well.

1. Understand your role, and with each update add to the body of evidence that you’re a goo

Discovery consists of seeing what everyone has seen and thinking what nobody has thought.

In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.” -Jack Kornfield

“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins

“The first question I ask myself when something doesn't seem to be beautiful is why do I think it's not beautiful. And very shortly you discover that there is no reason.” ― John Cage

It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the t

People change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to

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