Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
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Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
Jonah Berger • Contagious: Why Things Catch On
