Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Dan Zarrellaamazon.com
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Contagious: Why Things Catch On

Jonah Berger

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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath • 1 highlight

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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Scott Belsky

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