Zarrella's Hierarchy of Contagiousness: The Science, Design,...

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Dan Zarrella

amazon.com

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SIX PRINCIPLES OF CONTAGIOUSNESS

Jonah Berger • Contagious: Why Things Catch On

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If you want people to care about your ideas, read this book. Especially if you: • Write online • Make content • Run a business Banger. (my notes are on the right) https://t.co/f3yr8I5otU

Marc Lou

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Social Currency

We share things that make us look good

Triggers

Top of mind, tip of tongue

Emotion

When we care, we share

Public

Built to show, built to grow

Practical Value

News you can use

Stories

Information travels under the guise of idle chatter