Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Dan Zarrellaamazon.com
Cover of Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Contagious: Why Things Catch On

Jonah Berger

amazon.com
Cover of Contagious: Why Things Catch On

The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

amazon.com
Cover of The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

amazon.com
Cover of All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Originals: How Non-Conformists Move the World

Adam Grant • 3 highlights

amazon.com
Cover of Originals: How Non-Conformists Move the World

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath • 1 highlight

amazon.com
Cover of Made to Stick: Why Some Ideas Survive and Others Die