Big Time

By The Numbers

100,000 → The number of channels pulling in revenue from YouTube’s non-advertising products like subscriptions and digital goods

$30 billion → The amount of ad revenue YouTube has paid out to creators in the last three years

35% → The increase in creator channels making over $100,000 in 2021 as compared to last year

While creator funds and one-time payments work in the short-term, YouTube's long-term goal is to help creators make a consistent living by giving them a cut of the platform’s revenue. There aren’t many other platforms that can offer creators what YouTube does: stable income, massive distribution, and tons of different ways to create content.