Big Time

YouTube’s 30% cut of all subscription revenue is much higher than Patreon’s 5 - 12%, and every creator is locked into the same pricing, whereas Patreon allows for multiple tiers. But YouTube’s paywall is built into its ecosystem, meaning it’s much easier to expose a YouTuber’s fans to paywalled content, and creators don’t need to drive their potent... See more

(Curator's comment: This is referring to YouTube’s decision to offer YouTube Red, a subscription service for ad-free experience.) They’re getting their highest value users, which are the people that the advertisers actually want to reach to not see the ads and to do brand advertising you need enormous scale, I mean Facebook and YouTube are the only... See more