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Big Time
But as the market gets more and more competitive — and the platforms and their algorithms remain unreliable — creators are devising new, hyper-specific revenue streams.
Taylor Lorenz • For Creators, Everything is for Sale
unlike Hollywood, YouTube provided data. YouTubers could see in real time what viewers watched, how long they lingered, what made them click.
Mark Bergen • Like, Comment, Subscribe
And on YouTube, you make 55% of whatever YouTube makes. There is something to be said for this transparency. It has a certain amount of fairness…but then, also, it has an amount of unfairness. People who get ten times more views, can end up making significantly less money. That’s not really fair to the creator, nor is it fair to the audience, who w... See more
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
in so many ways, YouTube had set the stage for modern social media, making decisions throughout its history that shaped how attention, money, ideology, and everything else worked online.
Mark Bergen • Like, Comment, Subscribe
