AI content sucks because well...its artificial. As in not human generated.

So does this mean not to use AI?

Not at all.

The fix is intentionality and purpose.

The more conscious and intentional you are about using AI, the less artificial your content becomes.

Reflecting my understanding of positioning and psychology : I will provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations, and keep pushing and pressure-testing and giving feedback to the models until the right words hit.

Same tool. Wildly different results. But the tool itself didn't