Saved by Ilana Ettinger and
Your Startup Is a Movement
“Starting a company isn’t easy — you need an insane amount of conviction. You don’t have to be sure the product will work, but you do need to believe fully in the mission.”
Sequoia Capital • 60 Company Builders Share Their Advice for Startup Founders
capitalist: “We need teams of missionaries, not teams of mercenaries.”
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
a startup is an institution designed to thrive in the soil of extreme uncertainty; that traditional management techniques rooted in forecasting and planning would not work well in the face of that uncertainty. Therefore, we needed a new management toolkit designed explicitly for iteration, scientific learning, and rapid experimentation.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
People at a successful startup are fanatically right about something those outside it have missed. You’re not going to learn those kinds of secrets from consultants, and you don’t need to worry if your company doesn’t make sense to conventional professionals. Better to be called a cult—or even a mafia.
Peter Thiel, Blake Masters • Zero to One
buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. But leanness is a
... See morePeter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more