added by Ilana Ettinger and · updated 2y ago
Your Startup Is a Movement
- Peter Thiel has said that the best startups are like a cult that believes in something true.
from Your Startup Is a Movement by sacks.substack.com
Ilana Ettinger added 2y ago
If you want to understand how Tesla can become the most valuable car company in the world without needing to spend a dime on advertising, while its competitors futilely buy Superbowl ads, or why 170,000 people pilgrimage annually to Dreamforce for the opportunity to be sold Salesforce products, the answer is that the founders of these companies hav
... See morefrom Your Startup Is a Movement by sacks.substack.com
Jonathan Simcoe added 8mo ago
Fascinating to see how brands have carved out this earned marketing space.- Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
from Your Startup Is a Movement by sacks.substack.com
Ilana Ettinger added 2y ago
- How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community... See more
from Your Startup Is a Movement by sacks.substack.com
Ilana Ettinger added 2y ago