Your Startup Is a Movement

To quote Mike Maples, Jr., “startups start out dead and have to prove they are alive”, and because they paint a picture of a future that does not yet exist, “they have to become a movement”. In other words, they have to galvanise people around a potential that does not exist yet.

Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more

Comms teams are important and necessary, but not sufficient. Mission-driven startups need founder-led comms. Only a founder can be the chief evangelist for their company. By assuming that responsibility and using that power, you can change narratives, change minds, and change the course of history.