Clubhouse, Hype & Startups

On trend and on theme, Clubhouse leverages the last unused social channel (voice) at a time when people are tired of seeing each other on Zoom videos and want a bit of spontaneity, serendipity and joy in their lives.

To quote Mike Maples, Jr., “startups start out dead and have to prove they are alive”, and because they paint a picture of a future that does not yet exist, “they have to become a movement”. In other words, they have to galvanise people around a potential that does not exist yet.