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Clubhouse, Hype & Startups
Clubhouse is an audio-only social network where people can listen in to live chats and discuss various topics, like tech or sports. Started in 2020, the company got millions of users and a billion-dollar valuation in less than a year. It looks like an overnight success, but Davison and Seth had launched various consumer social apps over the previou
... See moreAli Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
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The most buzzy of these startups is Clubhouse, an audio-based social network where people can spontaneously jump into voice chat rooms together. You see the unlabeled rooms of all the people you follow, and you can join to talk or just listen along,
Techcrunch • Clubhouse voice chat leads a wave of spontaneous social apps
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I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more
Do Things that Don't Scale
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The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Gaby Goldbergfemstreet.substack.com
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As I describe in “Eternal September,” there’s an unfortunate downside in reaching a more mainstream audience: more and more people jump in, and what makes the early community special often gets diluted.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Clubhouse. This is an online coffee shop that’s emerging to fix the Serendipity gap. It’s a radio call-in show for the Internet. By opening the product you’re signaling that you’re available to talk, just like going to a coffee shop.
Daniel Gross • Communication in World 2.0
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