Second, because genius isn’t linear . You can’t create something world-changing by simply following steps 1 through 10. You need chaos. You need disorder. But it has to be tethered chaos 1 —chaos that’s guided by a deep sense of purpose and vision. It’s about engaging with the unknown while keeping one foot grounded in reality.

In the words of neuroscientist Gregory Berns, “only when you consciously confront your brain’s reliance on categories will you be able to imagine outside of its boundaries.” Venturing out of the mind’s perimeter of comfort, in a constant quest for the unknown, liminal creators keep on fueling their imagination by exploring the gray areas that live... See more