Your guide to GTM metrics 2.0
Business analytics (active users, conversion rate, lifetime value, retention) Financial analytics (ASP, billings, time to close) Performance (load time, uptime) Operational costs (storage, hosting) Go‐to‐market costs (acquisition costs, cost of sales, programs) Sentiment (NPS, customer satisfaction, surveys)
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The numbers you want to pay attention to are your salespeople’s: Average close rates Average deal size Average length of sales cycle Average number of new deals to the pipeline
Keenan • Gap Selling
