Your guide to GTM metrics 2.0
The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more
John Vrionis • Understanding the Modern GTM for early-stage founders
number of unique visitors from a target account to your website + number of campaign responses per account