Your guide to GTM metrics 2.0
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most successful sales leaders, we pulled together a list of the non-negotiable performance metrics to track — and suggested target benchmarks for each one. If you’re falling short in one of more categories, try: A/B testing your messaging Diversifying your sequences and timing Or assessing your technical setup (more on doing this for your email inb
... See moreJoshua Garrison • Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more
Brand awareness and Demand generation: The next crucial element of a GTM marketing plan is to generate leads through promoting brand awareness and demand generation.