Your guide to GTM metrics 2.0
Key measurement metrics here include average contract value, win rate, sales cycle length, retention rate, and net promoter score.
Sangram Vajre, Eric Spett • ABM Is B2B.
This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.
Amplitude • The Amplitude Guide to Product Metrics
