That doesn’t mean they can’t change, but so far, there has been a general unwillingness to look at the real problem. Rather than throwing out audacious claims like Facebook and Google should pay us for the right to send us traffic, we should, instead, be looking at finding ways to deliver value to our readers and ad partners in a way that platforms... See more

The media’s status quo is accelerating towards disruption. We’re seeing the development of new media brands (micro-labels) on platforms and services, the prioritization of talent as a core business pillar by media companies and the shifting business models moving from content direct to creator direct.