
You only compete with one thing

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company
John Koenig • Edward Lando
think about how we do business. We’re always competing against someone else. We’re always trying to be better than someone else. Better quality. More features. Better service. We’re always comparing ourselves to others. And no one wants to help us. What if we showed up to work every day simply to be better than ourselves? What if the goal was to do
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
If you have conviction in your own ideas and approach, then you should be the most competitive with yourself. Your past personal best—your most productive week, your most efficient sprint, your best-executed event—is what you need to beat. Competing with your past is the purest and surest way to make faster progress without compromising your vision
... See moreScott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See moreIf you’re planning to build “the iPhone killer” or “the next Pokemon,” you’re already dead. You’re allowing the competition to set the parameters. You’re not going to out-Apple Apple. They’re defining the rules of the game. And you can’t beat someone who’s making the rules. You need to redefine the rules, not just build something slightly better.
David Heinemeier Hansson • Rework
Competition is good, or at least not an extinction risk; over half of billion-dollar startups competed with large incumbents at the time of founding. It’s good to compete with incumbents or compete in fragmented markets; they are easier to beat than a highly funded startup with the same idea. Remember Zoom’s founder telling the story of competing a
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