You only compete with one thing
Hubspot focused entirely on free educational content when competitors were building sales teams. They produced 750+ blog posts before hiring their first salesperson. Their CAC was 61% lower than competitors who split resources “more sensibly” and now they’re a $25B company.
Costco deliberately carries only 4,000 SKUs when Walmart stocks 100,000+. Th... See more
Costco deliberately carries only 4,000 SKUs when Walmart stocks 100,000+. Th... See more
One thing!
To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost provider
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