You only compete with one thing
You only compete with one thing: Your costs.
There's so much chatter and advice out there about how to handle "the competition".
How much should you worry about them, what you can do to beat them, how much should you pay attention to what they're doing, how you should respond when they... See more
Jason Friedx.comIf you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Whether it’s articulated or not, every business is driven by one of two philosophies. A company is either competition-driven or story-driven.