you don’t need capital. you need belief.

The best founders have figured out that owning their narrative gives them meaningful leverage. Founders and companies can increasingly communicate their narrative in a direct and compounding way to investors.

write something that hits.

build an audience that cares.

prove you understand the moment.

then capital calls you.

attention has become the new underwriting. if people trust your taste, your voice, your gut, you’re default credible. the capital follows because it has to. you’ve built the funnel in reverse: belief first, money second

It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more