write something that hits.

build an audience that cares.

prove you understand the moment.

then capital calls you.

attention has become the new underwriting. if people trust your taste, your voice, your gut, you’re default credible. the capital follows because it has to. you’ve built the funnel in reverse: belief first, money second

The old guard of legacy capital, legacy media, and legacy distribution can now be sidestepped; anyone can go viral, and gain relevance for a day. But what do you do with this? As a founder, what would you want from your VC – whose purpose is to give you power and legitimacy – to navigate media today?

the new stack is:

platform > creator > audience > company > capital

this is why even a billionaire can struggle to do what a well placed creator can. money moves markets. creators move minds. & when you can influence the perception layer, you’re upstream of everything else.

the aggregation of attention has created an inversion of power. we... See more