Saved by sari and
You can either buy attention or earn it
I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more
Reconsider
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
André Chaperon • Values
from Make your Stuff by Austin Kleon:
“it’s not enough to be good. In order to be found, you have to be findable.”
“If you want people to know about what you do and the things you care about, you have to share.”
“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”
“Teaching people
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The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing.
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention to... See more
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention to... See more
Steve Bryant • “You don’t get it. You aren’t the point.”
