You can either buy attention or earn it

I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more

In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.

Good marketing can be effective, but consumers are overstimulated and the content skip button is pressed tens of millions of times a day. The challenge isn’t reaching people, it’s capturing attention. Marketers must create content that resonates and engages their target audiences – cutting through digital noise to secure that vital share of attenti... See more