Social media's 'growth hacks' are just modern-day creativity junk food: addictive, flavourful distractions that leave your true art malnourished.
An easy way to lose oneself is to consume so much we lose sight of who we are and what we value. Creating is the opposite. The more we create, the more likely we are to figure out what’s really inside us.
And I don’t mean getting more people to start a Substack, or build an audience. There’s a peculiar kind of sadness that comes from adding more... See more