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Being an artist in the age of algorithms
It’s easy to get caught up chasing likes and followers. This is a distraction from your creativity and vision. A niche and engaged community is better than a million shallow followers. Focus on your message, not your metrics.
James McCrae • Being an artist in the age of algorithms
“Focus on your message, not your metrics.”
There are many “best practices” for “building a brand” on social media. Ignore them. You don’t have to post everyday or follow strict brand guidelines. Find your own style and go at your own pace. Allow your voice and aesthetic to change as you grow and evolve.
James McCrae • Being an artist in the age of algorithms
There is no “one-size-fits-all,” of properly building a successful brand and business.
Build in your own way that works for you, and pursue your own unique path.
That’s what makes you different, naturally.
Social media is a gallery of ideas, not a popularity contest. Show up as your true self so you can find your true people. If you try to please everyone you’ll end up pleasing no one.
James McCrae • Being an artist in the age of algorithms
See your personal brand as your public library of ideas or a gallery of art that everybody can see.
They can love it or hate it, but it shouldn’t deter you from creating and sharing what you want.
Social media can be toxic, shallow, and bad for your mental health. It can also be a portal of connection that transmits your words, ideas, and art to the world. It just depends on how you use it.