You Are the Brand

MikeKim.com/presskit.

They fill out a client intake form or application. (I then decide whether I want to move forward with them or not.) If I feel good about it, I send them a link to book a call. We talk and then take the next steps on them working with me one-on-one or joining one of my groups.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort w

Questions Chapter 1: Who Do You Have to Become? Which general market you are in: health, wealth, or relationships? Chapter 2: Which One Are You? Are you more of a How-To-Preneur or an Ideapreneur? Do you prefer a horizontal focus, a vertical focus, or a blend of both? Does differentiating between demographics and psychographics provide more clarity

P. S. Remember I told you I hated it when other books said, “Decide what problem you want to solve and go find clients” without giving any concrete examples or scripts? If you go to YouAreTheBrandBook.com, you can get editable versions of the templates and swipe files in this book, along with exercises to turn your “ideas into actions.” I’ve laid i

stopped listening to gossip for men (also known as sports talk radio) during my commutes, and devoured business and leadership podcasts instead.

Mike Kim believes marketing isn’t about closing a sale; it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, and strategist for top thought leaders. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single

What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve?

As I’ve said, if I could sum up everything I feel about marketing in one sentence, it would be this: Marketing isn’t about closing a sale; it’s about opening a relationship. Personal stories