You Are the Brand

Mike Kim believes marketing isn’t about closing a sale; it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, and strategist for top thought leaders. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single

They fill out a client intake form or application. (I then decide whether I want to move forward with them or not.) If I feel good about it, I send them a link to book a call. We talk and then take the next steps on them working with me one-on-one or joining one of my groups.

What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve?

As I’ve said, if I could sum up everything I feel about marketing in one sentence, it would be this: Marketing isn’t about closing a sale; it’s about opening a relationship. Personal stories

Weekly podcast episodes Weekly YouTube videos Monthly blog posts on marketing and branding Emails to my list twice a week Social media posts across all platforms 2x per week

P. S. Remember I told you I hated it when other books said, “Decide what problem you want to solve and go find clients” without giving any concrete examples or scripts? If you go to YouAreTheBrandBook.com, you can get editable versions of the templates and swipe files in this book, along with exercises to turn your “ideas into actions.” I’ve laid i

If you’d like the exact proposal templates I use to land clients, go to MikeKim.com/store. You can purchase my client intake form, official proposal template, one-page proposal (great for repeat clients), client testimonial form, and my high-ticket “pedigree” page—a hidden page (password protected) that outlines the biggest projects I’ve done but c

I found out that the email service provider I used for marketing also had an affiliate program, as did the software I used for capturing email addresses. My podcast producer had an affiliate program, as did a productivity app that I used to keep track of my to-do list. Over the years my “tech stack” has changed, but whenever I do change my tools, I

“Son, you are talented, but you must understand—life is 10% what you know, and 90% who you know.”