
You Are the Brand

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort
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As I’ve said, if I could sum up everything I feel about marketing in one sentence, it would be this: Marketing isn’t about closing a sale; it’s about opening a relationship. Personal stories
Todd Herman • You Are the Brand
You Are the Brand is a book about building a business around your ideas, expertise, reputation, and personality—through building relationships.
Todd Herman • You Are the Brand
If you’d like the exact proposal templates I use to land clients, go to MikeKim.com/store. You can purchase my client intake form, official proposal template, one-page proposal (great for repeat clients), client testimonial form, and my high-ticket “pedigree” page—a hidden page (password protected) that outlines the biggest projects I’ve done but
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“Son, you are talented, but you must understand—life is 10% what you know, and 90% who you know.”
Todd Herman • You Are the Brand
stopped listening to gossip for men (also known as sports talk radio) during my commutes, and devoured business and leadership podcasts instead.
Todd Herman • You Are the Brand
Mike Kim believes marketing isn’t about closing a sale; it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, and strategist for top thought leaders. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single
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What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve?
Todd Herman • You Are the Brand
They fill out a client intake form or application. (I then decide whether I want to move forward with them or not.) If I feel good about it, I send them a link to book a call. We talk and then take the next steps on them working with me one-on-one or joining one of my groups.