You Are the Brand

MikeKim.com/presskit.

Questions Chapter 1: Who Do You Have to Become? Which general market you are in: health, wealth, or relationships? Chapter 2: Which One Are You? Are you more of a How-To-Preneur or an Ideapreneur? Do you prefer a horizontal focus, a vertical focus, or a blend of both? Does differentiating between demographics and psychographics provide more clarity

stopped listening to gossip for men (also known as sports talk radio) during my commutes, and devoured business and leadership podcasts instead.

You Are the Brand is a book about building a business around your ideas, expertise, reputation, and personality—through building relationships.

I found out that the email service provider I used for marketing also had an affiliate program, as did the software I used for capturing email addresses. My podcast producer had an affiliate program, as did a productivity app that I used to keep track of my to-do list. Over the years my “tech stack” has changed, but whenever I do change my tools, I

Mike Kim believes marketing isn’t about closing a sale; it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, and strategist for top thought leaders. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort w

P. S. Remember I told you I hated it when other books said, “Decide what problem you want to solve and go find clients” without giving any concrete examples or scripts? If you go to YouAreTheBrandBook.com, you can get editable versions of the templates and swipe files in this book, along with exercises to turn your “ideas into actions.” I’ve laid i

What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve?