Tom Critchlow @tomcritchlow

Blogging for search engines doesn’t mean you can post garbage content, but it does lift the burden of having to be truly original all the time.

Better” Clarity: If everyone else’s opinions are murky, disorganized, or unnecessarily complicated, you have an opportunity to make things simple for readers. What really matters here? Why? And how can you say it in a way where a single sentence rings louder than an entire essay on the topic? (For example: Tweets that go massively viral aren’t just