new one minute blog: big Mario marketing https://t.co/VQRyXpxV6u
So many businesses make the fatal mistake of trying to ram a product down the throats of a market because they think it’s a great product. It never works,” he said. “What does work—and what produces phenomenal results—is getting to know the demand and the needs and wants and dreams and desires of people, then crafting products that satisfy those ne
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Note to self: When promoting a product, talk more about the RESULT the product gets the buyer than the product itself. The product itself may be the least important part of the sales pitch.
“Do you want this result? This product will help you get it.” vs.
“Do you want this product? It will help you get this result.”
Subtle, but BIG difference
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On the other hand, great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
