“You can’t second-guess your own taste for what someone else is going to like. It won’t be good. We’re not smart enough to know what someone else will like. To make something and say, ‘well, I don’t really like it but I think this group of people will like it’, I think [that approach] is a bad way to play the game of music or art.

Do what’s personal... See more

It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary

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If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.

But I no longer think that it is quite right. The relationship between... See more