Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention.

We associate aesthetic with surface. But good taste is deep structure . It’s the throughline in someone’s life. You can see it in the design of their home, the cadence of their speech, the way they treat people, the books on their shelves.

Taste is how you live a congruent life. Not in the sense of brand consistency, but in the sense of spiritual al... See more

Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention.

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.