you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you
I wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.
It was clear to me that the only way to resist becoming what... See more
It was clear to me that the only way to resist becoming what... See more
Gurwinder • The Perils of Audience Capture
When you choose whom to follow on Twitter, you’re choosing what types of mindsets and aesthetics to expose yourself to on a regular basis. You’re choosing what types of conversations to have. You’re choosing to be reminded regularly of certain things, and not of others. This is a kind of Programmable attention.
Programmable attention
A better way to attract and build an audience is to create a world people want to inhabit .