you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you
I wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.
It was clear to me that the only way to resist becoming what othe... See more
It was clear to me that the only way to resist becoming what othe... See more
Gurwinder • The Perils of Audience Capture
It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.