Chosen carefully, words don’t just describe innovation; they enable it.
Courtney Hohne • The monkey, the tiger beetle and the language of innovation
It might be surprising to you that an organization known for cutting edge technology cares so much about something as soft and abstract as language and how it makes people feel — and that’s exactly why we’re sharing these tips. Everyone has the potential to be brave, audacious, and radically creative, but we often put ceilings on ourselves with min
... See moreCourtney Hohne • The monkey, the tiger beetle and the language of innovation
The name of your idea is just as important as the argument behind it.
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
Tell the internet a story
You become known for the new language you’ve invented.
Eddie Yoon • Snow Leopard
invent new language to draw clear distinctions between what you’re saying and what everyone else is saying.