You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on

Jash Dholanix.com

Samuel W. Franklin The Cult of Creativity: A Surprisingly Recent History

Courtney Hohne The monkey, the tiger beetle and the language of innovation

Courtney Hohne The monkey, the tiger beetle and the language of innovation