You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on

You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on

The Ape That Understood the Universe

Steve Stewart-Williams

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The Selfish Gene: 40th Anniversary edition (Oxford Landmark Science)

Richard Dawkins

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This Will Change Everything

John Brockman

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Genesis: Artificial Intelligence, Hope, and the Human Spirit

Henry A. Kissinger

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What Technology Wants

Kevin Kelly

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