You need to be coining new words
- Carl Jung: "Introversion", "extroversion," "archetypes"
- Nietzsche: "Slave morality"
- Darwin: "Survival of the fittest"
Interesting new labels will make your ideas stickier and 10x likelier to be passed on
Jash Dholanix.comYou need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
The term creativity, in other words, allows us to think and say things previous terms don’t. It is not a new word for old ideas but a way of expressing thoughts that were previously inexpressible.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
Chosen carefully, words don’t just describe innovation; they enable it.