You need to be coining new words
- Carl Jung: "Introversion", "extroversion," "archetypes"
- Nietzsche: "Slave morality"
- Darwin: "Survival of the fittest"
Interesting new labels will make your ideas stickier and 10x likelier to be passed on
You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
for greater scientific understanding (23andMe) or in propagating user-submitted data to motivate behavior change in others (traineo).
David Brooks • This Will Make You Smarter
An extensive literature exists on the question of innovation, particularly with reference to scientific and technological fields. I have tried to include a broad survey of these works in the bibliography, but several works have been disproportionately influential on my argument and method in this book. Dean Keith Simonton’s Origins of Genius and Ho
... See moreSteven Johnson • Where Good Ideas Come From
A part of Dawkins’s purpose was to explain altruism: behavior in individuals that goes against their own best interests. Nature is full of examples of animals risking their own lives in behalf of their progeny, their cousins, or just fellow members of their genetic club. Furthermore, they share food; they cooperate in building hives and dams; they
... See moreJames Gleick • The Information: A History, a Theory, a Flood
This Will Make You Smarter: 150 New Scientific Concepts to Improve Your Thinking (Edge Question Series)
amazon.com