You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
The Social Leap: The New Evolutionary Science of Who We Are, Where We Come From, and What Makes Us Happy
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What the ‘prevailing wisdom’ of the selfish gene, the tragedy of the commons, ‘red in tooth and claw’ actually show us is that we are deeply susceptible to stories about ourselves. Stories are so powerful that they can be employed to redirect our innate desire to be good and cause us to take an immoral action.
Jon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
Science applied is the engine of humanity.
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Part III is about the third principle: Morality binds and blinds. The central metaphor of these four chapters is that human beings are 90 percent chimp and 10 percent bee. Human nature was produced by natural selection working at two levels simultaneously. Individuals compete with individuals within every group, and we are the descendants of primat
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