You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
The association of “orange” with “decaffeinated” is an example of what Richard Dawkins called a “meme”—a self-replicating idea. Today people often think of memes as images and slogans shared on social media, but any great idea that takes hold is a meme. In 1880, “Darwin’s Bulldog” Thomas Henry Huxley wrote, “The struggle for existence holds as much
... See moreTim O'Reilly • Wtf?
Richard Dawkins • The Selfish Gene

Nature’s way of testing any self-replicating device is competition. For over three and a half billion years,354 she has set the products of the genetic system in a race to see who can corner the good things of this life.
Howard Bloom • The Lucifer Principle: A Scientific Expedition into the Forces of History

