When you can lean into that one ‘thing’ that nobody else has but you, that’s where you can stand out without even trying to stand out.
The best differentiation strategy isn't a strategy.
It is yourself. https://t.co/1QfRXIWUEA
When you can lean into that one ‘thing’ that nobody else has but you, that’s where you can stand out without even trying to stand out. The best differentiation strategy isn't a strategy. It is yourself. https://t.co/1QfRXIWUEA
The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody.
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Use your unique advantage The best differentiators are at the intersection of what is super valuable to customers and what you can uniquely deliver. Even though it’s obvious, I find it helpful to draw that as a Venn diagram for teams:
Jake Knapp • Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
Your unique attributes are your secret sauce, the things you can do that the alternatives can’t.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
The most successful products change how customers see the world. Differentiation is for your customers, but it’s also for you. It’s the essence of your strategy; the most important thing your team needs to deliver. It’s a North Star, a plan of action, and a decision-making guide, all rolled into one.
Jake Knapp • Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody. You know how to do it better because you love it, and no one can compete with you.
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Figure out what makes you different and unique. How can you differentiate yourself from everybody else?