One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meserveyx.comOne issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
We overlooked everything related to values, mission, storytelling, visuals, you name it, and had no idea how to share what little we had in meaningful, inspiring ways.
Bill Kenney • Conquer Your Rebrand
I’ve been thinking about what kind of tech companies actually excite me to work for or help build and why. I came up with a list. I call it sacred engineering :) what companies do you know fits the bill?
1.Real Time Consequence
There’s no undo. What’s built or launched happens, and it either works or fails... See more
Edward Mehrx.comLeaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission