If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
There is nothing so useless as doing efficiently that which should not be done at all.
– Peter Drucker
All desire is a desire for being.”
We think we want things, but every desire points to a way of life, a kind of person we long to become. Objects seduce us not with their utility but with their promise of transcendence—status, attention, belonging.
once again, I am deeply disgusted that I must first be bad at something in order to get good at it
the sooner you make an attempt despite the fear the sooner you can make an additional attempt. as you put off your initial attempt, you are putting off the entire series that would then constitute the very practice which is required to develop skill so that you no longer fear it